Residences
DLF Golf Links
The Aralias, The Magnolias, The Camellias — Gurugram's private residential ceiling. A resale market that almost never becomes visible, and a corridor that has run on introduction for two decades.
Gurugram · Delhi NCR · By introduction
Real estate counsel for the world's most private families.
12+
₹8–330 Cr
Delhi NCR
1
A boutique, mandate-only practice serving UHNI families and family offices — elite residences, farm estates, commercial assets, and land, acquired and divested without ever entering the open market.
The work sits in three places: the Golf Links corridor, the farmhouses of South Delhi, and Grade-A commercial on Golf Course Road. Ticket sizes begin at ₹8 crore. A small number of mandates at any time, each for the principal — never for the market.
Estates
Delhi farmhouses
South Delhi and the city's edge — Chhattarpur and beyond. Large-format holdings, often a generation under single ownership, moved all-cash and without a public showing.
Commercial
Golf Course Road
Grade-A commercial on Golf Course Road — ownership, not lease. Horizon Centre and the corridor, transacted principal to principal, with documentation drafted in-house before it reaches counsel.
Mandates
Three ways a principal engages this practice.
01
Acquisition
You describe what the family actually needs. We source against that brief through private channels — owners, principals, and long-held relationships — rather than presenting whatever is currently available. Most of what we bring forward has never been listed and never will be.
02
Silent Disposition
For principals who need to exit a significant asset without the market, their network, or their competitors learning of it. The asset is taken to a small, qualified set of counterparties directly — no listing, no portal, no broker circulation, no signage.
03
Holdings & Structuring Counsel
Advisory on an existing portfolio rather than a single transaction — what to hold, what to exit, how a purchase or sale should be structured and documented. Transaction documentation is drafted and reviewed in-house before it reaches your counsel.
01
Brief
What the family actually needs — not what happens to be available.
02
Private search
Owners, principals, and long-held introductions. Never a portal.
03
Diligence
Title, authority to transact, and structure — before terms are agreed.
04
Close
One person at the table. Documentation drafted in-house.
Selected matters
Transactions that were never announced.
A private farm estate outside Delhi, over a decade under single ownership, transferred all-cash without a single public showing.
A Grade-A commercial asset on Golf Course Road, structured and closed principal to principal, with full legal documentation drafted in-house.
A large residential holding at Golf Links sourced entirely through private introduction — never listed, never shown to more than one party.
The principal
One person, every mandate, start to close.
Ankur Chawla has spent twelve years in Indian real estate — the last several running Prima Advisory as a practice of one, by design. Every mandate, from an ₹8 crore residential acquisition to a ₹330 crore land or farm-estate transaction, is handled personally, start to close.
There is no analyst fielding the first call and no associate closing the last one. The person you speak with is the person who sources the asset, negotiates the terms, and sits across the table at signing.
“Most luxury real estate advisors sell what is available. I find what is not.”
Ankur Chawla
Insights
Notes on a market that prefers not to be seen.
How Off-Market Real Estate Transactions Actually Work in India
Off-market is not the absence of a listing. It is a different process entirely — built around discretion, direct relationships, and diligence no portal will ever perform for you.
Buying or Selling Resale in DLF Camellias: What the Diligence Actually Involves
Sixteen towers, 429 apartments, and a resale market that almost never becomes visible. Why Camellias transactions fail after the introduction, not before it.
DLF Golf Links: Buying and Selling Across The Aralias, The Magnolias and the Golf Course Road Corridor
Three enclaves, two meanings of “Golf Links,” and a corridor that has run on private introductions for two decades.
- All insights
Correspondence
This practice operates by referral.
If you have been introduced, or are weighing whether to acquire or exit a significant asset, write directly. Every conversation stays between two people until you decide otherwise.
By appointment only
ankur@primaadvisory.com